Chocolate Logos Little Christmas Gifts Guide
In our little guide to business Christmas gifts, we explain how you can make your customers, business partners and employees happy at Christmas with stylish (and stress-free) gifts and surprises made from handmade logo chocolate.
Preparations for the Christmas season are now running at full speed for most companies. The retail trade in particular is looking forward to ringing cash registers and a bustling hustle and bustle in the shops, while things are likely to be comparatively calmer in administration-intensive sectors. What unites them all, however, is that customers, business partners and employees earned a lot of attention throughout the year, and that is exactly what the companies should give them.
Around the topic "Christmas presents in the corporate environment" there are some interesting questions that deserve to be examined more closely. And of course the tricky question must be answered as to who should actually be given what and why.
"Better sooner than later" also applies to the planning of business Christmas presents
To get any presents at the last minute and to send them with lovelessly written down Christmas cards on December 23rd is usually of no use to either the sender or the recipient. More helpful and more successful in the end is to start planning for the Christmas season in summer. This has several advantages:
Customers and employees register exactly whether you are the recipient of a chain letter or whether you have been given handwritten friendly words. While chain letters or impersonal gifts are in danger of being forgotten quickly, personalised gifts allow the donating company to enjoy increased attention.
Long-term customers or important business partners may receive more valuable and personal gifts than new customers. However, differentiations rarely succeed under time pressure.
Possible delivery problems of the manufacturers can be excluded, if dispatch dates are fixed early.
Comfort solutions around shipping are early booked guaranteed to realize. Schokologo, for example, also accepts orders in partial quantities and ships according to the customer's wishes at the specified times.
The right Christmas present
When choosing the "right" Christmas gifts, decision-makers in companies should subordinate personal preferences to the employer's interests. The image, the self-image, the positioning in the market as well as the expectations of the recipient play a decisive role in whether a gift has been successful from the company's perspective. Christmas gifts from companies are not just gifts, but also automatically promotional items and business cards.
Personalization as a key factor for Christmas gifts for customers, employees and business partners
It gets tricky when the company wants to present itself on the one hand, for example with a logo on chocolate, but on the other hand also wants to see a personal address placed on the employee, business partner and customer. This squaring of the circle rarely succeeds, not least because such solutions require more time than unpersonalized gifts. We recommend that you take the trouble and address the recipients personally.
Customers and employees register exactly whether you are the recipient of a chain letter or whether you have been given handwritten friendly words. While chain letters or impersonal gifts are in danger of being forgotten quickly, personalised gifts allow the donating company to enjoy increased attention.
In principle, personalization increases customer loyalty.
A personal address gives a company character and personality. Anyone who writes and gives in an original way is automatically perceived as original and attentive.
Tastefully inspiring customers
Our chocolate cards are an example of such a personal gift. The handmade chocolate adorns the logo of the donating company, the tasteful cards offer more than enough space for individual greetings and combined with the wine present or a chocolate box, some customers and employees will be more pleased with our chocolate logo gifts than with those of their acquaintances.
Finally, there is still to be clarified who should count among the illustrious circle of recipients. First of all, anyone who deserves it. These are probably all halfway loyal customers and the vast majority of employees. Once this has been clarified, care should be taken to ensure that the gifts are adequately allocated. Wherever there is a danger of fat cells, it is better not to give them at all or to give them in a completely safe way. A whimsical example: Our wonderful, logoverized chocolate hearts are enjoyed by well-known long-time employees - but rather less by colleagues who leave the company for whatever reason. The following applies to customers and business partners: the more resilient the relationship is, the more valuable and personal the gift should be. But companies with Christmas chocolate gifts are naturally on the safe side, because who doesn't like chocolate?
How Companies Benefit from Christmas Gifts
With expensive and multimedia campaigns at Christmas, companies may reach the large mass of potential customers - but not their hearts. With hearty, imaginative and also very tasteful company and employee gifts made of chocolate, customer and employee loyalty can be effectively deepened at a manageable cost.
Providing the right message with the greatest possible reach is one of the main tasks of marketing. Even if incentives that are set via websites, social media, TV and print campaigns may differ, they have one specific characteristic in common: they are "only" about the important "have-willing effect". Emotions with a more lasting effect that are equally awakened in customers or employees - for example when they are presented with a valuable product by a business partner or employer - play only a subordinate role here. However, a strong relationship with existing customers and employees is an important key to corporate success. Achieving and maintaining a close relationship is a comparatively inexpensive process, but it should fulfil an important precondition: A warm, authentic and at the same time unobtrusive personalization in the address.
It's part of human nature to want to return the favor of a gift - especially when a gift has not been distributed on both sides and falls into the emotionally charged Christmas season. In the business world, only an important business transaction in the contemplative days touches more than a cordial attention with which no direct consideration is demanded. A certain sensitization towards the donating company is probably the least of the effects. Often enough, when the next contract is awarded, the customer will then, in case of doubt, opt for the company that is more likeable to him.
Giving targeted customer gifts for Christmas
Which Christmas corporate gift is more suitable for which customer depends not least on the history of the company in question and its protagonists. As Christmas gifts for customers and employees, we offer chocolate cards, logo Santa Clauses, chocolate boxes and chocolate stars, which can be embossed as desired. The advantage of chocolate Christmas gifts over ballpoint pens or similar stationery is obvious: the former is consumed in peace and pleasure as a stylish advertising medium - while the latter is usually already available in abundance.
While we occupied ourselves in the next Blog contributions with the praline box, the chocolate costumes and Santa Claus more near, the focus goes now on the Schoko Cards, with which enterprises kill directly two birds with a flap: The Christmas greeting card, which must and should be written anyway, receives an unusual contentwise turn with ?chocolatiger? support. Suddenly there is the possibility to circumnavigate the same standard Christmas formulations - after all, the Chocolate Card differs considerably from all the other Christmas cards and even more from the Christmas e-mails that employees or customer companies receive. In addition: It can be quite firmly assumed that companies do not regard our chocolate cards as an arbitrary everyday promotional gift for Christmas.
Chocolate cards are more than just a little giveaway for Christmas
A small example to illustrate the charm and the effect of the chocolate cards as advertising material for Christmas: During the pre-Christmas period, we receive a chocolate card from a business partner from our environment whom we did not think of ourselves. What triggers the friendly gift including warm words, apart from joy and surprise? Probably we feel almost guilty already, because we get a creative and tasty present. So we feel the urge to return the favor in a friendly way and are waiting for the right opportunity to do so.
Of course, a positive desire for revenge only comes into play when the recipient also feels addressed in a coherent way. In addition to the Schoko-Card, long-standing and well-deserved customers could, for example, be presented with wine presents. Company gifts for Christmas, on the other hand, should not be too thick for short-term company acquaintances, because otherwise there is the danger of appearing too intrusive. A chocolate card with warm words and embossed chocolate is still more valuable than a small Christmas giveaway - but at the same time does not put anyone under pressure. Finally, the effect of the logo on the chocolate should not go unmentioned. The fact that the chocolate has a thoroughly positive connotation means that the emotions automatically stain the donor company. An advertising brochure may be more durable than logo chocolate, but it ends up in the trash far too often, while our handmade chocolate, made according to an original Belgian recipe, is enjoyed with a smile.
